When ChatGPT books your hotel, it should book direct.
Travelers are starting to book hotels inside AI assistants. Strait carries those bookings direct to your PMS, at your rate, with the guest's real preferences attached. No OTA in the middle.
Seven percent post-stay. No setup fees, no exclusivity, cancel anytime.
The Verdant Union Square
San Francisco · 0.2 mi from Union Square
Mar 14–16 · King room · breakfast included
Strait connects the AI assistants and trip planners your guests already use to the systems you already run. Zero OTAs in the path.
strait
AI channel
What changes for the hotel.
Bookings land in your PMS
Same shape as your own website's bookings. No new dashboard, no new ops.
Your rate, your terms
You set the rate. Seven percent commission, paid only after the guest checks out. Nothing owed on cancellations or no-shows.
Merchant of record
Payments settle directly to you through your existing processor.
Preferences arrive too
"I sleep hot, dairy-free breakfast." Structured fields the PMS can route, not a free-text scrap nobody reads.
Yield without breaking parity
Push last-minute availability and unpublished rates into live AI searches. The AI channel sits outside the parity language written for OTA listings.
The relationship is yours
Strait delivers the real guest at booking and steps out. You run the relationship from there, not an OTA.
Guest
Jane Cooper
jane.cooper@gmail.com · +1 415 555 0142
Stay
Mar 14 – 16
King · 2 guests
Payment
Visa ····4242
$458 · Jane Cooper
Source
Strait · via AI Trip Planner · no OTA, no bedbank
Guest preferences (captured in chat)
- Sleeps hot — fan or AC turned up before arrival.
- Dairy-free breakfast.
- High floor, away from elevator.
- Coffee culture is a key part of the trip.
Compare to an OTA arrival: a masked email, a "Booking.com Guest" label, a virtual card you can't recharge, and a name-plus-dates form. Strait passes through the real guest, the real card, and the real intent.
A new booking channel is forming.
For bookings that start in an AI conversation, the OTA layer adds little the AI hasn't already done. That's not worth 15 to 25 percent of your rates.
If nothing changes
AI assistants route every booking through the same large OTAs. You pay the same 15 to 25 percent on a channel that didn't exist when you started paying it.
If you're on Strait
The AI talks to your hotel directly. Your rate, your policy, your guest, your reservation. Seven percent, post-stay, nothing on cancellations or no-shows.
A booking, end to end.
A traveler asks an AI for a room.
"Two nights in Union Square, walking distance to good coffee, under $300."
Strait checks availability against your PMS.
The hotel's own rooms, rates, and cancellation policy. Sourced direct from your PMS, never a repackaged feed.
The guest reviews and confirms.
A checkout card appears in chat. The traveler is in control of payment, not the AI.
The reservation lands in your PMS.
Guest, dates, room, and chat preferences attached. Your front desk sees it like any other booking.
Connects to your PMS.
Connected to Mews, Apaleo, and Cloudbeds. More rolling out based on hotel demand. If yours isn't listed, tell us.
Be one of the first hotels on Strait.
We're working hands-on with our first hotel partners. Boutique and indie properties on Mews, Apaleo, or Cloudbeds today, others soon. Volume through the AI channel is small in 2026, and the reason to connect now is the position you hold when it scales through 2027 and 2028.
You'll be emailing Omar, the founder.
No spam. We'll only email you about Strait.